As a Strategist with Mission Minded, I created brand strategy and key messages for Puente, a nonprofit organization in Northern California’s South Coast that provides resources to rural communities in the area.

Puente means “bridge” in Spanish; our focus on Puente as the community’s “bridge to independence” nods to this while positioning the community from a place of power throughout their journey to a healthy, thriving life.

Excerpts from this project can be provided upon request.

Included in This Project

• Brand strategy

• Key message creation

• Project management