As a Strategist with Mission Minded, I created copy and digital campaign strategy for Euki App, a sexual health information app co-created by Ibis Reproductive Health. This included producing a landing page and bilingual social media ads targeting audiences in zip codes where reproductive health rights and information access are most under threat. Ads from this campaign were shown to more than 1 million users and resulted in a 59.1% increase in app downloads.

The campaign theme, “Trust. It’s in your hands.” is a play on words. Not only is this literal to the smartphone app being in someone’s hands, but it also promotes the idea of ownership and empowerment among Euki App’s target audience.

Included in This Project

• Copywriting for website landing page, digital campaign assets (Instagram, TikTok, Snapchat, and Google ads)

• Digital strategy and campaign theme development

• Project management